Company Ethos

Last Updated: May 21, 2025

At CASL™ we live by the spirit of Bula! — a greeting born in Fiji, rooted in warmth, joy, generosity, and a genuine welcome to all. It represents connection, hospitality, and the belief that life is richest when shared. We partner with people, places, and communities who embody that same energy and outlook.

The CASL Community™ platform is a space where surfers, travelers, guides, shapers and ocean lovers come together. No matter where you’re from, if you love the sea, you belong here.

Our values are simple, and we live them fully:

Everyone is welcome

No gates. No ego. No hierarchy. Surfing belongs to everyone — from first-timers to lifelong chargers. If you live and love the oceangoing lifestyle, you’re part of the family.

Joy is meant to be shared

A great wave means nothing alone. Stoke spreads, and we amplify it — in the water, around the table, and across the world.

Adventure comes first

Life is best when it’s lived outside. We chase swells, stories, unknown roads, and new perspectives — always seeking the next horizon.

Respect the ocean and the land

We honor the coastlines and communities that welcome us. Stewardship over extraction. Responsibility over convenience. Gratitude always.

Give more than you take

Show up with humility. Offer a hand. Contribute to the crew, the lineup, and the places we visit. Leave everything better than you found it.

A space to connect, learn, share stories, and build a life intertwined with the sea.